PPC / Ad ROI Calculator
Estimate ad spend, revenue and ROAS from clicks, CPC and conversion rate.
Paid search lives and dies by unit economics. A keyword with a $3 cost-per-click is only worth bidding on if the clicks convert often enough, at a high enough order value, to earn more than they cost. That relationship — clicks × CPC versus conversions × order value — is the whole game, and it's easy to model before spending a rupee.
Enter your expected clicks, cost-per-click, conversion rate and average order value, and this calculator returns total ad spend, expected conversions and revenue, and your ROAS (return on ad spend). Adjust the inputs to find the break-even conversion rate for a campaign.
How to use PPC / Ad ROI Calculator
- 1
Enter clicks and CPC
Expected traffic and what each click costs.
- 2
Enter conversion rate and order value
How often clicks buy, and the average sale.
- 3
Read spend, revenue and ROAS
See whether the campaign pays for itself.
Features
- Total ad spend and expected revenue
- ROAS (return on ad spend) ratio
- Break-even modeling by adjusting inputs
Frequently asked questions
Common mistakes to avoid
- Judging campaigns on ROAS alone while ignoring product cost and margin.
- Using an optimistic conversion rate — model the break-even rate and compare to reality.
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