UTM Link Builder
Build campaign-tagged URLs with UTM parameters for analytics tracking.
UTM parameters are how analytics tools know where your traffic actually came from. Without them, a click from a newsletter, a paid ad and a partner site all blur into "referral" or "direct." Tag the link with utm_source, utm_medium and utm_campaign and every visit is attributed to the exact campaign that drove it.
Fill in the destination URL and campaign fields and this builder assembles a properly encoded UTM link, ready to paste into your email, ad or social post. It handles the URL encoding and parameter joining so your tracking data stays clean and consistent.
How to use UTM Link Builder
- 1
Enter the destination URL
The page you're linking to.
- 2
Fill the campaign fields
Source and medium are required; campaign, term and content are optional.
- 3
Copy the tagged URL
Paste it wherever the campaign runs.
Features
- All five standard UTM parameters
- Automatic URL encoding
- Preserves any existing query parameters
Frequently asked questions
Common mistakes to avoid
- Inconsistent capitalization across campaigns, splitting one source into several in reports.
- Adding UTM tags to internal links, which resets attribution and corrupts session data.
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