Markup Calculator
Calculate selling price and profit from cost and markup percentage.
Markup and margin are the two most confused terms in pricing. Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup produces only a 33.3% margin — and mixing them up systematically underprices products, which is why the distinction matters to every retailer and freelancer.
This calculator applies your markup percentage to a cost and returns the selling price, the profit per unit, and — crucially — the equivalent margin, so you can see both figures side by side and quote whichever one a supplier or accountant asks for.
How to use Markup Calculator
- 1
Enter your cost
What the product or service costs you to deliver.
- 2
Enter the markup percentage
The percentage of cost you add on top.
- 3
Read price, profit and margin
All three update instantly.
Features
- Shows both markup-based price and the equivalent margin
- Instant profit-per-unit calculation
- Clarifies the markup vs margin distinction at a glance
Frequently asked questions
Common mistakes to avoid
- Applying a target margin percentage as a markup, which underprices the product.
- Forgetting overhead and fees in "cost" — markup on incomplete cost produces phantom profit.
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